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How to Monetize Extra Parking

Your first thought for city parking may be street-city municipal spots or a huge private parking garage. But just because your business isn't parking-centric doesn't mean you can't earn some extra money from the car-centric design of modern life.

Image by John Matychuk

Is Paid Parking Right for Your Business?

Every business is unique, and there is no one-shoe-fits-all solution for paid parking. Regardless of whether you have hundreds of surplus parking spots or your lot is jammed with customers every night, paid parking is still an option to consider.

With monetizing your parking spaces, it's not a matter of if you can earn money from it but how much you can earn. Even a single spot rented overnight for $5/hr can bring in tens of thousands of dollars of additional revenue.

Choose Your Parking Strategy

As each business is unique, each strategy for monetizing parking should match the unique needs of the lot. The following strategies, all supported operations in Park 'N Scan,  could be what your business uses:

  • Premium Parking: Select parking spots that may be more centrally located to your business can be turned into paid parking

  • Off-Hours Paid Parking: For businesses with "normal hours" in their operations, parking lots can be fitted to become paid private parking when the business is not in operation

  • Private Lot Parking: If you have surplus lots that have no normal use in an area with parking demand, you can easily set up signs to transform unused space into money-earning spaces

Plan for Enforcement

While believing in others' honesty would be ideal, you'll probably need to give people an extra reason to abide by the parking rules. There are three ways to punish rule violators for private parking, those being Parking Notices(a privatized parking ticket that can be made automatic but is difficult to follow up on), Immobilization(Using tire boots and similar tools to keep cars in place until they pay a fee, but which also keeps the spot occupied longer), and Towing(Moving the vehicle to another lot where the owner will have to pay for it back, creating more hassle). 

Parking enforcement can also vary heavily between organizations. It may be better for different businesses to use one method or another, and some may be better off outsourcing to a Parking Enforcement agency while others may want to enforce parking themselves. You may not even need enforcement in the right location - just make sure you think it over first.

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